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John W. DeFeo

Home
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Articles
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About
June 16, 2021
opinion
John DeFeo
I, Boomer Millennial

It feels like my childhood was closer to that of my parent's generation: The Baby Boomers who grew up in the 1950s.

I, Boomer Millennial
January 14, 2021
business
John DeFeo
Lessons I Won't Forget

Here are business lessons that I learned from former bosses, teachers and co-workers (and two kind souls who helped me for no reason).

Lessons I Won't Forget
January 11, 2021
photography
John DeFeo
Being a Better Photographer

It took 25 years of trial and error for me to be able to take good photographs consistently. Here are the most valuable lessons that I learned.

Being a Better Photographer
January 9, 2021
John DeFeo
A Headphone Guide

Here is a guide to headphone jargon, rarely-defined acronyms and jazzed-up names for proprietary technology.

A Headphone Guide
January 8, 2021
investing
John DeFeo
How to Invest

Learning how to invest is an important part of becoming financially independent. This guide will help you find the confidence to make your first investment.

How to Invest
John DeFeo
January 6, 2020
business

How Lies Sell Ads

John DeFeo
January 6, 2020
business
How Lies Sell Ads

Tech companies like Facebook, Amazon and Alphabet continue to post record profits despite a slew of controversies and bad press.

John DeFeo
December 21, 2019
business

America Makes Things

John DeFeo
December 21, 2019
business
America Makes Things

There are three factors that make it seem like the U.S. doesn't make anything, even though American manufacturing has grown for a decade.

John DeFeo
December 20, 2019
seo

SEO Lessons of 2019

John DeFeo
December 20, 2019
seo
SEO Lessons of 2019

Even after 16 years of working in search marketing, I'm always discovering something new.

John DeFeo
July 18, 2019

Opposite of Loneliness

John DeFeo
July 18, 2019
Opposite of Loneliness

Haruki Murakami defines loneliness as the opposite of trust. My acceptance of this definition led me to explore what depression really is.

John DeFeo
June 22, 2019
photography

My Bestselling Stock Photos

John DeFeo
June 22, 2019
photography
My Bestselling Stock Photos

This small portfolio has earned more than $15,000 in royalties, yet it received critical marks from an AI-tool that rates stock photos.

John DeFeo
June 12, 2019

Being a Jack of All Trades

John DeFeo
June 12, 2019
Being a Jack of All Trades

Splitting your time and energy is a choice with consequences and benefits. Here are the ups and downs of my experience as a jack of all trades.

John DeFeo
May 17, 2019
seo

What Google Looks For

John DeFeo
May 17, 2019
seo
What Google Looks For

Despite the reams of instructions that Google has for its quality raters, the document basically says, if in doubt, trust your gut.

John DeFeo
April 18, 2019
photography

My Favorite 35MM Films

John DeFeo
April 18, 2019
photography
My Favorite 35MM Films

I took some of the best photos of my life on 35mm film. Many of my favorite films are discontinued, but some are still sold today.

John DeFeo
February 13, 2019
investing

My Investing Experiences

John DeFeo
February 13, 2019
investing
My Investing Experiences

Here are 10 investing mistakes, lessons and observations that I've experienced over the decade.

John DeFeo
February 7, 2019
seo

SEO For Engineers

John DeFeo
February 7, 2019
seo
SEO For Engineers

I like to joke that SEO stands for 'somebody else's obligation' because it’s easy to point a finger when something goes wrong.

John DeFeo
January 29, 2019
seo

Is White Hat SEO Dead?

John DeFeo
January 29, 2019
seo
Is White Hat SEO Dead?

I wonder what will happen if Google isn't able to reward good actors at the expense of bad ones. Maybe something good?

John DeFeo
August 7, 2018
seo

My SEO Experiences

John DeFeo
August 7, 2018
seo
My SEO Experiences

Here are 15 SEO lessons, mistakes and observations that I've experienced over 15 years of search marketing.

John DeFeo
July 21, 2018
politics, opinion

Marijuana (Incarceration) Risks

John DeFeo
July 21, 2018
politics, opinion
Marijuana (Incarceration) Risks

Studies show that there is a near-guaranteed way to damage a person's wellbeing and create a need for taxpayer support: Send that person to prison.

John DeFeo
June 2, 2018
business

Things That Rot Companies

John DeFeo
June 2, 2018
business
Things That Rot Companies

Like a rotting tree, most troubled companies look OK until something comes crashing down. Here are 10 warning signs.

John DeFeo
May 29, 2018
business

I Write Letters to CEOs

John DeFeo
May 29, 2018
business
I Write Letters to CEOs

I write letters to CEOs and many of them write me back. Here are some of the responses that I’ve received and the lessons that I’ve learned.

John DeFeo
May 28, 2018
baseball, opinion, pop culture

Hall of Fame Snubs

John DeFeo
May 28, 2018
baseball, opinion, pop culture
Hall of Fame Snubs

If I was given the power to induct one position player and one pitcher into the Baseball Hall of Fame, I'd enshrine Lou Whitaker and Tommy John.

John DeFeo
February 24, 2018
music, opinion, pop culture

VHS Collection Rocks

John DeFeo
February 24, 2018
music, opinion, pop culture
VHS Collection Rocks

This little-known New York band has produced a string of would-be hits that borrow from the 1980s, yet manage to sound fresh.

John DeFeo
July 23, 2017
investing

Investments for Kids

John DeFeo
July 23, 2017
investing
Investments for Kids

Many parents teach bad financial habits from an early age, but a handful of small changes can set a child on a better path.

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John W. DeFeo

Hi, I’m John

I’m a jack-of-all-trades who has worked as a graphic designer, magazine owner, online marketer, photographer, data analyst, writer, publishing executive and entrepreneur.

This website is a collection of my experiences in art, business, finance and everyday life.

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